Last Updated: 30 November 2025 Welcome to Bitte. We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how Bitte Inc. ("we", "us", "our") collects, uses, and protects your information when you use our website (bitte.uk), mobile application, and services.
1. Data Controller Information
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the controller of your data is:
Bitte Inc.
90 York Way, N1 9AG
London, United Kingdom
Phone: +44 7822 874 287
Email: privacy@bitte.uk
2. Information We Collect
To provide our delivery services, we collect the following types of information:
A. Information You Provide
- Account Details: Name, email address, phone number, and password.
- Delivery Information: Physical address, postcode, and specific delivery instructions.
- Payment Data: We do not store full credit card numbers. All transactions are processed securely by our PCI-DSS compliant payment partners (e.g., Stripe). We retain only limited information (e.g., last 4 digits) for verification.
- Communications: Records of your interactions with our Customer Support or Merchants.
B. Information Collected Automatically
- Location Data: Real-time geographic location to facilitate delivery tracking and restaurant recommendations.
- Device & Technical Data: IP address, device type, operating system, app version, and crash reports.
- Usage Data: Pages visited, time spent on the app, and order history.
3. How and Why We Use Your Data
We process your data based on the following legal grounds:
- Contractual Necessity: To process your orders, accept payments, and deliver food to your doorstep.
- Legitimate Interests: To improve our app, prevent fraud, ensure the security of our platform, and for marketing purposes (where permitted).
- Legal Obligation: To comply with tax laws, legal investigations, and regulatory requirements.
4. Sharing Your Information
We share your data only when necessary to fulfill the service:
- Merchants (Restaurants): Your name and order details are shared to prepare your meal.
- Couriers: Your name, address, and phone number are shared to ensure successful delivery.
- Service Providers: Cloud hosting (AWS), analytics, and marketing tools.
- Legal Authorities: If compelled by UK law or to protect the rights and safety of Bitte Inc., our users, or the public.
5. Data Security and Limitations
We implement robust technical and organizational measures to protect your data. However, please note:
- Third-Party Links: Our app may contain links to third-party websites (e.g., restaurant websites). We are not responsible for the privacy practices of these external sites.
- Account Security: You are responsible for keeping your password confidential. Bitte Inc. is not liable for unauthorized access resulting from your failure to secure your credentials.
6. Your Rights Under UK GDPR
You have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data ("Right to be Forgotten"), subject to our legal retention obligations (e.g., tax records).
- Object to direct marketing communications.
- Withdraw consent at any time (e.g., for location tracking).
7. Data Retention & Analytics
We retain your personal data for as long as your account is active or as needed to comply with legal obligations (typically 6 years for transaction records). Right to Anonymize: We reserve the right to aggregate and anonymize your data (so that it no longer identifies you) for market research, statistical analysis, and business intelligence purposes without further notice to you.
8. International Transfers
Your data is primarily stored in the UK/EEA. If we transfer data outside these regions (e.g., to service providers in the US), we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTA).
9. Contact Us
If you have questions about this policy or wish to exercise your rights, please contact us at: Email: privacy@bitte.uk
Post: Bitte Inc., 90 York Way, N1 9AG, London, UK.